For years, Matisse honed this technique quietly in the background of his other work. He found the cut-outs to be a useful blueprint for outlining his work in other mediums-it allowed him to pin and position colors and shapes without the pressures of permanence. Throughout his career, Henri Matisse used scissors and paper to map out compositions for his paintings and illustrations. “The Parakeet and the Mermaid (La Perruche et la sirene),” 1952 The cut-out aesthetic is beginning to achieve a level of saturation where its ubiquity undermines its beauty. But in the case of cut-outs, the style has distinct roots in the past. In the endless visual feedback loop of 2018, it’s almost impossible to tell where a trend begins and where it ends. “I wish it wasn’t a trendy thing, but it’s a trend because it’s beautiful,” says Meredith Hattam, a interface designer at Conde Nast whose work for the shoe company Loeffler Randall echoes the same affection for soft colors, hard lines, and amorphous shapes. Not unlike like millennial minimalism, the cut-out aesthetic is beginning to achieve a level of saturation where its ubiquity undermines its beauty. It’s garnered artists like Culver thousands of social media followers, who buy prints and commission artwork to hang on their walls and adorn wedding invites. In the last few years, this refined cut-out style has been popping up everywhere from shoe brands to Dropbox campaigns to designer dresses. You’ve seen her work-or at the very least, you’ve seen something that looks like it. In that time, Culver developed a recognizable style: Imperfectly drawn shapes muted colors simple but pleasing compositions. “The last few years have been a process of blending my art practice with my design practice,” she says.
She wanted to see how she could apply her art history studies to her graphic design training. She’d make paintings with organic, abstract shapes and craft color studies that probed how geometry and hue interacted. So Culver spent her off-hours developing her own style. “It wasn’t very creatively fulfilling,” she recalls. A few years after graduating from school, Marleigh Culver found herself working as a designer for a startup where she was tasked with creating assets that fit the brand’s minimalist, clean aesthetic.
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